Montreal, 25 August 2020
On 2 July 2020, the World Anti-Doping Agency (WADA) published its new Five-Year Strategic Plan (Plan)
, which lays the foundation for WADA’s strategic activity for 2020-2024 as the Agency is ‘Leading Anti-Doping in a New Era’. One of the initiatives under the ‘Be Visible’ priority within the Plan is to ‘revitalize WADA’s brand to reflect its desired positioning’. For clarity, WADA’s brand is the way the Agency presents itself to the world across its various touchpoints/interactions.
In the first instance, the Project involves conducting research to determine how WADA is perceived by its stakeholders, what differentiators we possess, expectations for the Agency and the future of anti-doping. Accordingly, today, WADA is reaching out to kindly ask you to complete the following 15-minute Stakeholder Perceptions Survey by 11 September 2020.