Montreal, 25 August 2020

Dear Colleagues,
 
On 2 July 2020, the World Anti-Doping Agency (WADA) published its new Five-Year Strategic Plan (Plan), which lays the foundation for WADA’s strategic activity for 2020-2024 as the Agency is ‘Leading Anti-Doping in a New Era’. One of the initiatives under the ‘Be Visible’ priority within the Plan is to ‘revitalize WADA’s brand to reflect its desired positioning’. For clarity, WADA’s brand is the way the Agency presents itself to the world across its various touchpoints/interactions.
 
In the first instance, the Project involves conducting research to determine how WADA is perceived by its stakeholders, what differentiators we possess, expectations for the Agency and the future of anti-doping. Accordingly, today, WADA is reaching out to kindly ask you to complete the following 15-minute Stakeholder Perceptions Survey by 11 September 2020.
 

Click here to access the survey.

 
The survey is being hosted by our research partner, Teneo – a global communications consultancy. It is therefore fully confidential. WADA will not have direct access to the responses/data provided by the participants.
 
We would be grateful if you agreed to take part and share your thoughts on how the Agency can deliver with and for our stakeholders a strengthened WADA and World Anti-Doping Program.
 
We look forward to hearing your views; and, thank you very much in advance for your contribution.
 
Best regards,
 
World Anti-Doping Agency

 

The World Anti-Doping Agency (WADA) is the international independent organization created in 1999 to promote, coordinate and monitor the fight against doping in sport in all its forms. The Agency is composed and funded equally by the sports movement and governments of the world. Its key activities include scientific research, education, development of anti-doping capacities and monitoring of the World Anti-Doping Code - the document harmonizing regulations regarding anti-doping in all sports and all countries.