|WADA INVITES STAKEHOLDERS TO “SAVE THE DATE”
FOR PLAY TRUE DAY 2021
|PLAY TRUE DAY 2021 WILL TAKE PLACE ON 9 APRIL
|Montreal, 9 March 2021
The World Anti-Doping Agency (WADA) invites stakeholders to “save the date” on 9 April to celebrate Play True Day 2021.
Since 2014, in April of every year, the World Anti-Doping Agency (WADA) and the anti-doping community worldwide have celebrated ‘Play True Day’ -- a day that is dedicated to Clean Sport and is intended to raise awareness among athletes, the sporting public and others about the importance of protecting Clean Sport.
The inspiration for Play True Day stems from a WADA-hosted Education Conference in 2013, which was attended by 17 South American countries. While the celebration started as a small South American initiative, last year, the Agency’s digital and social media campaign reached over 50 million people worldwide with numerous individuals and organizations taking part from around the globe.
This year’s theme is “What does Play True mean to you?”. Therefore, we invite athletes, National and Regional Anti-Doping Organizations, Sports Federations, Governments, Major Event Organizers and other anti-doping stakeholders from around the world to join the Agency’s social media campaign on 9 April 2021 and let us know.
Similar to previous years, WADA will be providing branded ‘Play True Day’ visuals that can be used by stakeholders as part of their social media campaigns. However, participants are also encouraged to:
Should you have any queries or if you would like to inform WADA of your planned Play True Day social media efforts, please contact Patrick Handfield, Digital Communications Consultant/Webmaster at: email@example.com.
- innovate by creating personalized what does Play True mean to you? visuals based on their specific country, language and/or sport;
- use hashtags #PlayTrue and #PlayTrueDay both in the lead-up to and on the day in order to extend the reach and impact of the campaign on social media; and
- follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website.
Finally, as an anti-doping community stakeholder, we would kindly ask you to ensure that this message is conveyed on to the relevant persons within your organization that would like to participate in the campaign.
Thank you and best regards,
World Anti-Doping Agency
The World Anti-Doping Agency (WADA) is the international independent organization created in 1999 to promote, coordinate and monitor the fight against doping in sport in all its forms. The Agency is composed and funded equally by the sports movement and governments of the world. Its key activities include scientific research, education, development of anti-doping capacities and monitoring of the World Anti-Doping Code - the document harmonizing regulations regarding anti-doping in all sports and all countries.